The Department of Consumer Affairs
has launched a portal-Grievance Against Misleading Advertisements (GAMA), to
allow consumers to register their complaints against misleading advertisements.
3302 complaints have been received in 2017, 4025 complaints in 2018 & 4416
complaints in 2019.
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The Advertising Standards Council
of India (ASCI), a voluntary self-regulatory organization, looks into
complaints across all media. The Consumer Protection Act, 2019 provides for the
establishment of a Central Consumer Protection Authority (CCPA) to regulate
matters relating to the violation of rights of consumers, unfair trade
practices & false or misleading advertisements which are prejudicial to the
interests of public & consumers & to promote, protect & enforce the
rights of consumers as a class. One of the functions of the CCPA is to issue
necessary guidelines to prevent unfair trade practices & protect consumers’
interest.
This information was given in a
written reply by the Union Minister of State for Consumer Affairs, Food &
Public Distribution, Shri Danve Rao saheb Dadarao in Lok Sabha on
Tuesday.
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